When you’re building a new store, it’s normal to feel a little anxious about whether it’s all going to work out. Like most entrepreneurs, you’ll probably have a few questions swirling in your head:
Are people really going to buy what I’m going to sell?
Am I doing the right thing by starting this business?
Will my store still be up and running in six months?
While there’s no way to guaranteeing the success of a new business, there are a lot of things you can do to judge the viability of your new venture. In this post, we’ll take a look at several methods that can help you reduce the mystery around getting your first sales by validating the market prior to launch and building a pre-launch email list.
Validating Market Demand and Building a List
If you want to mitigate your risk of your new business, there are two important things you should do before you launch:
- Make sure there are enough people who are willing to buy what you’re going to sell
- Make sure they know about you
While there’s no way to guarantee that your store’s launch will be a smash hit, being diligent about these two things will help make sure you’ve got interest and paying customers in your first month online to get help get some traction and momentum going.
By validating that a market exists for what you’re selling, you reduce the risk that you’re selling something nobody will buy. Furthermore, by building a list of potential buyers, you reduce the risk of being desperate for traffic in your first few months.
Let’s take a look at six approaches you can take to help you check the viability of your business idea, along with ideas to help you build a list of customers that are ready to buy when you launch.